Maker Interview: Hélène Lucien

“I think in a few years, everyone will use no-code"

What’s your backstory?

Hi, I’m Hélène, I have no dev background, even if I have a Master’s degree in mathematics and one in marketing management.

What did you do before no-code and what do you do now?

I led a first startup specializing in localization and qualification social positions with a CTO (dev engineer) during 4 years. And before that I first carried out consultancy missions to support the major TV & radio media HQs in their social media strategy and development of new related business models.

So, the only nocode tools I knew at that time were Wordpress, Wix, Zapier.

How technical are you? What tools did yo use before no-code e.g Excel?

I’m no technical person at all. Before no-code, I used excel, google sheets, Wix, Strikingly and Zapier.

"This should end the era of technological divas"

How did you first get into no-code? What’s your favourite tool and why? How long did it take you to learn it?

No, I had an old school vision that there was one way to launch a technological product: find a team or an associated expert in coding to manage a technological project. Very classic until I meet powerful no-code tools.

During my first startup experience, as we were a very small team and I had no development training, I looked for solutions to create landing pages and automations by myself to be independent in my marketing operations.

This is how I discovered Wix, Strikingly and Zapier my very first nocode tools.

When the adventure ended, I was determined to launch a new technological project, and I was looking for non-technological solutions to develop the product I had in mind.

This is how I discovered Webflow, bubble and notion in addition with Zapier

It took me 3 days to learn Webflow (it’s very easy) and bubble took me 20 days to learn. I’m still learning to use endless possibilities offers.

How has no-code enhanced your skillsets? Do you use it at work or in your spare time?

I do much better in UX, making products by myself helped me a lot to understand a user's journey!

Even if I still need to improve this specific skill

What’s your normal day like? How many hours do you spend on no-code making?

I first read and replied to my emails, then I have a coffee break with my team to share what we did yesterday and what each of us will do today. And to clarify who is going to need the help of others.

Next, I make a to-do list starting with the long tasks that require me to focus, and ending with the small, easy tasks.

These tasks are generally performed without source code such as Notion, Airtable, or Phantombuster or

I think I spend about 8 hours a day on manufacturing without a code (I usually work 12 hours a day)

What impact has it had on your career (or life)?

As an entrepreneur I didn't change career, but I changed the way I structure my tech team. No-code gives me a great independence from the state of mind of the old fashioned tech mindset.

"If you have an idea, just build it."

Can you give specific examples of things you’ve built with no-code, what they do, how they work, and how they’ve been received by users?

We are developing Makezu, a web app capable to detect a need expressed in real time on Twitter, in order to help SMBs trigger personalized messages presenting their product or service at the very time a relevant need is expressed by a potential customer.

To create the website, I used Webflow, I think it's the easiest tool to start with nocode to create the same design / responsive polish that is key for sales / marketing pages.

And for the webapp, we use which is a very powerful tool, and it allows us to create and connect our own APIs.

For now, we have developed a first API based on NLP and machine learning to detect the needs expressed on social networks.

What are your business plans for the future? Is it just you or do you have co-founders or a team?

Regarding my team, I have a co-founder Anne Sophie de Gabriac, she has no technical skills as well. We plan to recruit data scientists and product managers and marketers.

Each of the new team members will receive a 2 week training no-code to be autonomous in their own operations.

What are your thoughts on the no-code movement in general? Where do you think it’s going? What do you see as the barriers that might slow its adoption?

The no-code movement is growing and that’s great.

I think in a few years, everyone will use some no-code tools, it will be a must-have skill to get a job regardless of the department you are working in.

This should end the era of technological divas

What advice would you give to people who are just discovering no-code?

If you have an idea, just build it.

Try several tools: it’s really fun to discover those tools that are so powerful and it's also a great motivation to build the product you have in mind.

Join some active Slack communities to get advice and learn from others.

Watch some tutos, there’s a bunch on Youtube, I love Gaby Roman at coachingnocodeapps, she's a great teacher.

Written by
Harry Harrington